Comments for Target: Better B2B Marketing

Comment on How Great Content Can Spark a Viral Marketing Campaign by Amidal

Amidal — Wed, 08 Oct 2008 20:01:48 +0000

Agreed
I still think though that a newsletter sign up offering can do more than a tell a friend technique.You get to remind your once reader that you have something new with the same quality they got accustomed to.
Bulding a quality reputation is solid foundation for an online business continuity

Comment on How Great Content Can Spark a Viral Marketing Campaign by jennifer

jennifer — Wed, 16 Jul 2008 05:38:31 +0000

makes sense,but it is the hardest and longest way to go though.Good content cannot be argued but seeing the rate the web is growing(millions of pages added every day) is a turbulent ocean where lots of good fish can be lost and unseen.so that cool,unusual,thought-out-of-the box luring technique can help

Comment on Befriend Your Prospects First, Talk Sales Later by mailinglists

mailinglists — Sat, 05 Jul 2008 12:21:33 +0000

Thanks for the info.. Found the post by Brian Carroll very interesting. Will definately let our clients know.
Cheers

Comment on For Their Information, Good Content is What You Must Give Them by jeffreylongcopywriting

jeffreylongcopywriting — Fri, 07 Mar 2008 16:35:10 +0000

Thanks Joe. As the authority on content marketing, you’ve been ahead of the curve. I completely agree that engaging prospects with useful and relevant content is what they’ve come to expect — and demand — as the marketing model evolves. Buyers are smart and well-researched. They usually know what they’re looking for. Good content gives them greater understanding, and the confidence to make a well-informed decision…

Comment on For Their Information, Good Content is What You Must Give Them by Joe Pulizzi, Junta42

Joe Pulizzi, Junta42 — Fri, 07 Mar 2008 13:57:34 +0000

Amen Jeffrey…consistent compelling content delivered in multiple formats to a targeted group is the best way in today’s marketing environment to make an impact on buyers.

Best
Joe

Comment on In SEO, Is There Such a Thing as Too Much Information? by jeffreylongcopywriting

jeffreylongcopywriting — Wed, 05 Mar 2008 15:02:29 +0000

Thanks Casey; I agree completely. The layered approach makes perfect sense because it allows buyers to consume as much or as little information as they want. And as you say, most of them will devour everything. So it’s essential to make it available, and they can take their research from there…

Comment on In SEO, Is There Such a Thing as Too Much Information? by Casey Hibbard

Casey Hibbard — Tue, 04 Mar 2008 20:23:46 +0000

Good point Jeff!

I once had a sales coach tell me that my prospects would probably read every word I give them. And I agree. I often find Web sites where I’m buying don’t have enough info for my needs.

Buyers need a lot of info. If companies are afraid of bombarding audiences, a layered Web approach is pretty effective. They see some intro information and then choose from various options for more details.

Casey

Comment on About Jeffrey Long by bibomedia

bibomedia — Fri, 29 Feb 2008 10:25:55 +0000

Comment on When They Want Substance, Straight Forward Marketing is Good Style by Jason Rakowski

Jason Rakowski — Thu, 21 Feb 2008 21:10:18 +0000

I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

Jason Rakowski

Comment on Prospects, Not Marketers, Drive The Buying Process by Scott Pearson

Scott Pearson — Tue, 19 Feb 2008 09:42:19 +0000

Sound thinking, thanks for the post, when engaging with and increasing the advocacy of influencers remember there are ones external to the prospective customer as well as the internal ones. You might find this new book an insightful read – http://www.influencerMarketingBook.com