About Jeffrey Long

Jeffrey Long is a freelance copywriter and sales catalyst whose marketing strategy is customer-centric. Contrary to the “our product is best” approach, Jeffrey thinks in terms of buyers –  their goals, problems and needs.  Through research and interviews of the target market, Jeffrey leverages the most powerful resources — prospects and customers. They are the drivers in the market; we marketers are the passengers in the back seat, suggesting which route to take.

Jeffrey talks the talk, preferring conversations over presentations. To paraphrase — in marketing terms – a famous JFK quote, “Tell not what your product can do for them; tell what they can do with your product.”

A side-viewing, forward thinker, Jeffrey prefers one-on-one marketing over one-size-fits-all. It’s personal. Because interaction and specific messaging form the foundation to successful marketing. It’s all about making a connection. Developing relationships. And creating the type of loyalty that benefits both sides. For a long time.

Jeffrey has been writing targeted copy as a journalist, copywriter and marketer his entire career. While away from the keyboard, he pursues his recreational passions by the seasons — bicycling, skiing, camping, whitewater kayaking and golf. A married father of two, Jeffrey resides in Naperville, IL (30 miles west of Chicago), where he’s a youth sports coach and active community leader.

Visit www.jeffreylongcopywriting.com to see how Jeffrey’s targeted marketing and copywriting techniques can help your business build better connections with prospects and customers. Or, reach out via email at jeffrey@jeffreylongcopywriting.com