Welcome to the blog equivalent of a B-to-B round table, where ideas and opinions are free and fresh -- all in the name of better marketing.
Drop in often as I explore intriguing trends and insights in the ever-evolving world of marketing.
Even in this high-tech age of B2B, great marketing and copywriting still comes down to effective communication between people.
So grab a cup, pull up a chair and ... join in, won't you? 
As a marketing workhorse, great content is a powerful driver. Not only does it keep potential buyers engaged in the sales process, but it also keeps your brand top of mind.
And, done effectively, you can create a viral effect and get even higher mileage from your content marketing.
The key — as it is with all content marketing — is offering information that is in sync with what that target market is seeking. It must be useful, relevant and important enough to them that they’re compelled to stay tuned in.
That makes them much more likely to pass on your content to like-minded prospects. That’s viral marketing at its best. It goes beyond the mere suggestion of “Feel free to forward this message to a friend” you see at the end of so many emails.
Instead, a truly viral message is one where your content — be it a report, article, research, poll, whatever — is forwarded with a personalized “Thought you might be interested in this …” tag.
Providing content that’s worthy of sharing expands your marketing reach by encouraging interaction among those in your target market – both current customers and incoming prospects. It makes engagement marketing viral.
Quality content is the spark. Viral marketing can help it spread like wildfire.
Filed under: Content Marketing, Marketing Strategy, Target Marketing | Tagged: b-to-b, B2B, Content Marketing, Engagement Marketing, Viral Marketing
makes sense,but it is the hardest and longest way to go though.Good content cannot be argued but seeing the rate the web is growing(millions of pages added every day) is a turbulent ocean where lots of good fish can be lost and unseen.so that cool,unusual,thought-out-of-the box luring technique can help
Agreed
I still think though that a newsletter sign up offering can do more than a tell a friend technique.You get to remind your once reader that you have something new with the same quality they got accustomed to.
Bulding a quality reputation is solid foundation for an online business continuity