Clothes Make the Man, but The Woman Dresses Him

Like any good headline, this one in DM News caught my eye: “More than ever, men are interested in fashion — and marketers are working hard to reach them.”
Raised eyebrows followed. Men may be “Fashion’s hottest target,” as another headline intoned, but a marketing campaign that targets men and their wardrobe shopping habits represents a slippery slope.
Why? Because our [...]

A Little Good Will Can Go a Long Way in Marketing

The lights are on. The cameras are rolling. The action plan has begun.
The power of marketing and public relations can actually revive the dead — at least in the case of the Chicago Blackhawks. Once upon a time, the mighty Hawks were the hottest sports ticket in town and packed Chicago Stadium to the rafters with [...]

Case Studies Bring Real-Life Credibility to Your Marketing

More and more these days, consumers are becoming part of the sales process. Beyond just an end user who is sold to, the buyer plays an active role by providing customer reviews, testimonials and endorsements.
Big companies that recognize this make case studies a centerpiece to their marketing campaign. Software and technology marketers lead the pack when it comes to leveraging the [...]

Chicago Sports Franchise Flips Switch on The Dark Age

I live just outside Chicago, the ”greatest sports city in the world” according to fans. Unfortunately, one of our teams was held hostage for decades by a team owner who treated fans like mushrooms.
In other words, he kept us in the dark and fed us a bunch of #%&!.
William “Dollar Bill” Wirtz was a millionaire tightwad who [...]