Welcome to the blog equivalent of a B-to-B round table, where ideas and opinions are free and fresh -- all in the name of better marketing.
Drop in often as I explore intriguing trends and insights in the ever-evolving world of marketing.
Even in this high-tech age of B2B, great marketing and copywriting still comes down to effective communication between people.
So grab a cup, pull up a chair and ... join in, won't you? With all the marketing and advertising channels out there, it’s enough to make your head spin.
Kind of like shopping for a high-definition TV.
There’s a dizzying array of choices among HDTVs. It makes for a fuzzy picture when looking at all the different options. Which one is right for you? What size? What price?
Every HDTV manufacturer [...]
Filed under: Engagement Marketing | Tagged: Advertising, channels, Engagement Marketing, hdtv, marketing | Leave a Comment »
Now that I’m older and well out of school, I finally have the courage to tell the school principal that I’m making my own rules.
Well, not exactly. But, prior to a recent “Career Day” at a local high school, I suggested the principal revise the recommendations for those of us who would be speaking.
I knew [...]
Filed under: Target Marketing | Tagged: interviewing, public speaking, target market | Leave a Comment »
