Are These Guys Really Related? Look Closer …

Surely you’ve wondered, too — how could two siblings be so entirely different from one another?
They’re close in age, with similar looks and numerous shared interests. But they’re complete opposites in so many other ways.
I encountered this commonality yet again while developing personas for a marketing campaign. Two brothers, ages 34 and 31. Married, with [...]

When Your Customers Love You Back

One of these nights, when Donny Deutsch peers over those bifocals and looks me in the eye, I’ll be sitting across from him — in studio — and not on my couch at home in front of the TV.
For now, my chair as a guest on “The Big Idea” remains in the family room. If only I would [...]

In Big Picture, Small Targets Loom Large

What do marketing and fishing have in common? A lot.
I have four fishing poles, all rigged differently. Bass, musky, crappie, catfish — a separate setup for each, depending on what I’m fishing for. I can’t catch them all with the same presentation. So I’ve got to specialize and focus on a particular species.
While it’s tempting [...]

Power to the People …

For those who play as hard as they work, and vice versa, you’re in the right place.
Raise a toast. If you love what you do for a living, you love life. You’re not only lucky, but smart. You and I and many others have worked hard to achieve that awesome balance. High fives all around.
You know [...]